The first employee we hired came and asked us about health insurance. Normal need, I didn’t care. I was like, “Why do I need a health insurance? If this company dies, who cares?” My other two co-founders were married, so they had health insurance to their spouses, but this guy was looking for health insurance, and I didn’t even know anything.
Who are the providers? What is co-insurance, a deductible? None of these made any sense to me. You go to Google. Insurance is a category where, a major ad spend category. Even if you ask for something, Google has no incentive to give you clear answers. They want you to click on all these links and read for yourself, because all these insurance providers are bidding to get your attention.