Posts for: #Note

全员参与变革计划

In 2010 Paranjpe launched a three-phase initiative called Project Bushfire, with the goal of getting every employee—more than fifteen thousand people in India alone—to visit customers in their workplaces and homes.

每位同事都当客服?或者每位同事都要访谈用户?那种方式对了解业务、了解客户最有帮助?

三种不确定性测试

There are three testing modes based on modes of learning under uncertainty: abductive, inductive, and deductive logic.

社交内容创作要点

Questions to Ask When Creating Facebook Micro-Content

Is the text too long? Is it provocative, entertaining, or surprising? Is the photo striking and high-quality? Is the logo visible? Have we chosen the right format for the post? Is the call to action in the right place? Is this interesting in any way, to anyone? For real? Are we asking too much of the person consuming the content?

破坏性创新的逻辑

//一般来说,破坏性创新并不涉及特别复杂的技术变革,其主要表现形式就是将成品元件组装在一起,但相比之前的产品,产品结构通常会变得更加简单。破坏性创新并不能为主流市场的客户提供更好的产品,因此这种创新首先发生在主流市场的可能性很小。相反,破坏性创新提供的是一种完全不同的产品组合,只有远离主流市场或对主流市场没有太大意义的新兴市场,客户才会重视这些产品组合的属性。

这是有点反直觉的。

陈虻论创作焦虑

陈虻:当你觉得不会干的时候,是观众觉得刺激和新鲜的时候;当你觉得驾轻就熟的时候,是观众看厌了的时候。如果观众还在看,而创作人员已经没有了创作激情,那么这个节目很快就会垮掉。现在我们的创作人员有一种焦虑、有一种不满,我觉得这正是一个很好的状态。如果对自己的东西特满意,我觉得也就离死不远了。