这几天在看亚马逊的 Invent & Wonder，前言里，Walter Isaacson 写了：
Focus relentlessly and passionately on the customer. As he put it in his 1997 letter, “Obsess over Customers.” Each annual letter reinforces that mantra. “We intend to build the world’s most customer-centric company,” he wrote the following year. “We hold as axiomatic that customers are perceptive and smart.… But there is no rest for the weary. I constantly remind our employees to be afraid, to wake up every morning terrified. Not of our competition, but of our customers.”
专注于客户，且要保持热情和不懈的追求。正如他在1997年的信中所说：“痴迷于客户。” 每年的年度信都在强化这一理念。“我们打算建立世界上最以客户为中心的公司，”他在第二年写道。“我们认为，客户是敏锐且聪明的……即便疲倦，我们也要保持警醒。我不断提醒我们的员工要感到害怕，每天早上都要怀着恐惧醒来。不是对竞争对手的恐惧，而是对客户的恐惧。”
贝索斯在一次访谈中也提到了，为什么应该以客户为中心——客户永远不会满足，因此你可以无止境地迭代和发展，不至于就此停下。