前段时间向一些媒体推荐小密圈，我认为小密圈是个小工具，用于连接一千位铁杆粉丝的社区工具。但他们都不是很接受，认为小密圈在做社交。
这篇文章（https://boagworld.com/marketing/users-will-always-choose-the-easiest-option-so-if-we-want-a-competitive-advantage-we-must-focus-on-simplicity/）里看到一段话：
Instead of trying to maximise your engagement with users, minimise it! Focus on minimising your impact on the users day. Start thinking of yourself as a utility, rather than a destination. 翻译成中文，应该是：